"understand" won the capital of Chunxiao millions of yuan angel round investment is committed to life knowledge-based short video content output

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The positioning of "understand" is the knowledge point content platform in the field of life, focusing on the small problems encountered by users in all aspects of daily life, with short video as the main means, supplemented by pictures and text, to provide users with authoritative and intuitive answers. The positioning of "understand" is the knowledge point content platform in the field of life, focusing on the small problems encountered by users in all aspects of daily life, with short video as the main means, supplemented by pictures and text, to provide users with authoritative and intuitive answers.

the orientation of "know" is the content platform of knowledge points in the field of life, focusing on the small problems encountered by users in all aspects of daily life, with short video as the main means and pictures and text as the auxiliary means to provide users with authoritative and intuitive answers.

original title: "knowing" wins the spring dawn capital millions of yuan angel round investment, optimistic about life knowledge-based short video

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it is understood that the positioning of "know" is the content platform of knowledge points in the field of life, focusing on the small problems encountered by users in all aspects of daily life, mainly by short videos and supplemented by pictures and texts. to provide users with authoritative and intuitive answers.

Grain Rain said that although the information flow mechanism represented by Jinri Toutiao has gradually become the mainstream for netizens to obtain information, there are still a large number of netizens searching for answers to small problems they encounter in life every day. For example: "how to change the filter element of air conditioner?" "how to treat gout?" However, the network is full of a large number of unsourced, unmemorized answers that have been tampered with many times, and most of them are mainly pictures and text, which are not vivid and intuitive. In view of this pain point, Grain Rain founded "understand".

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at the beginning of his establishment, Grain Rain gave a clear positioning of the content on the" understand "platform: content authority, direct answer, and deIPization. For example: "what if the towel hardens?" For this kind of practical problems, "understanding" will invite talented people with many years of life experience to do practical demonstrations, so that users can learn the process of operation, such as "the efficacy and function of Pu'er?" This kind of partial theoretical question, "understand" will invite the national first-class tea artist category of experts to answer.

Chunxiao Capital partner Lu Jiakai said that at present, most of the results of inquiry search are only in the form of pictures and text, and simple and direct short videos are the best way to show. compared with the current competition in the field of pan-entertainment short video, the content of life knowledge-based short video is more scarce and the demand is more urgent, which is also a high-quality marketing carrier that brands can combine with specific demand scenarios. Chunxiao Capital very much recognizes the past resume and implementation efficiency of the "understand" team, and believes that this fast-growing team will create more surprises.

Grain Rain said that after this round of financing, the company will focus on increasing investment in improving the content creation of life knowledge points, and mass-produce content with low cost on the industrial assembly line, while ensuring the authority and quality of the content. increase production capacity to cover the needs of every user as much as possible.

at present, "know" has set up content production centers in Beijing, Wuhan, Zibo, Fuzhou and other places, which can produce more than 500 original short videos per month, and the cost of each piece is controlled within 300 yuan. at present, its content already covers health, science and technology, health care, food, handicrafts, as well as mother and baby.

Edit: xiongwei