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SARFT: the listing of the new third board in the network audio-visual industry needs to be approved.

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Recently, the State Administration of Press, publication, Radio, Film and Television issued a notice that if the license holders of online audio-visual programs are involved in the listing of the new third board, they must go through application and approval in advance, and those who have already listed on the new third board will be suspended to go through the relevant formalities.

with the acceleration of the integration of industry resources and the enhancement of the attractiveness of the national stock transfer system, all kinds of new media companies have rushed to the new third board. Recently, the State Administration of Press, publication, Radio, Film and Television issued a notice that if the license holders of online audio-visual programs are involved in the listing of the new third board, they must go through application and approval in advance, and those who have already listed on the new third board will be suspended to go through the relevant formalities.

original title: strict supervision of the network audio-visual industry requires a certificate to list the new third board

the suspension of the transfer of shares of the new media in the north, which quickly attracted the attention of the media industry. According to the announcement, the State Administration of Press, publication, Radio, Film and Television recently issued a notice on strengthening the participation of licensed institutions of network audio-visual programs in the management of the "National share transfer system for small and medium-sized Enterprises". The notice clearly requires that if the license holder of information network dissemination audio-visual programs participates in the listing of the new third board, it shall apply in advance to the provincial administrative department of press, publication, radio and television where it is located. Only after being examined by the latter and submitted to the State Administration of Press, publication, Radio, Film and Television for examination and approval can it be listed on the new third board. Those who have been listed on the new third board will be suspended to go through the relevant formalities.

with the acceleration of the integration of industry resources and the enhancement of the attractiveness of the national stock transfer system, all kinds of new media companies have rushed to the new third board. At the same time, in the face of the "barbaric growth" of the new media and new business type, the relevant functional departments also stepped in quickly to fill the regulatory gap. Recently, the State Administration of Press, publication, Radio, Film and Television issued a notice that if the license holders of online audio-visual programs are involved in the listing of the new third board, they must go through application and approval in advance, and those who have already listed on the new third board will be suspended to go through the relevant formalities.

< strong > listed enterprises need to go through the formalities < / strong >

A notice issued by the northern new media on 15 July, which has been listed on the new third board, has quickly attracted the attention of the media industry. According to the notice of the General Office of the State Administration of Press, publication, Radio, Film and Television on strengthening the participation of license holders of online audio-visual programs in the management of the "National share transfer system for small and medium-sized Enterprises" (New Radio, Film and Television Office issued [2016] No. 46), the company has suspended the transfer since July 18, and can resume the transfer only after re-completing the application and examination procedures and obtaining the approval of the State Administration of Press, publication, Radio, Film and Television.

it is understood that the above-mentioned "notice" clearly requires that if the holder of the "license for audio-visual programs of information network dissemination" participates in the listing of the new third board, it should apply in advance to the provincial administrative department of press, publication, radio, television and television where it is located, and only after the latter has examined and submitted to the State Administration of Press, publication, Radio, Film and Television for examination and approval can it be listed on the new third board. Those who have been listed on the new third board shall go through the formalities of application and examination and approval in accordance with the requirements of the Circular, and shall suspend the trading of their shares before obtaining the approval of the State Administration of Press, publication, Radio, Film and Television.

in addition to the northern new media, Kaidi Network, the first social network enterprise in China to log on to the new third board, also announced on July 14 that the company is actively promoting the application and approval procedures for the license of online audio-visual programs in accordance with the requirements of the State Administration of Press, publication, Radio, Film and Television, and the relevant examination and approval is still under way.

Wu Chunyong, an industry expert who has been engaged in "triple play" for many years, said that at present, various applications and formats based on fixed broadband and mobile Internet are emerging one after another. As one of the representative emerging businesses and applications, the network video industry has also exposed some problems in the rapid rise. For this reason, the competent authorities have issued a series of related industry management regulations and policies in recent years.

he believes that the above "notice" is mainly restricted to the new third board enterprises (listed and to be listed) related to network audio-visual programs. The notice not only re-emphasizes the capabilities that relevant licensees need to possess, such as the ability of enterprises to continue to provide audio-visual program services, the ability to control the proportion of shareholding, the ability to actively carry out industry self-discipline, and so on. It also reflects that the functional departments have been fully aware of the urgency and particularity of supervision in the field of new media.

insiders of the State Administration of Press, publication, Radio, Film and Television also said that strengthening the management of online audio-visual programs has always been the focus of work, especially hoping that those enterprises that enter the capital market will take a responsible attitude to the broad masses of investors and strictly deal with related issues such as listing the new third board.

at the same time, some people in the industry believe that the "notice" is to regulate the development of the industry within the terms of reference and should not cause a huge chain reaction.

< strong > simple examination and approval procedures < / strong >

some industry experts told reporters that in fact, it is not difficult to obtain a license for audio-visual programs for information network dissemination, and you can apply if you meet the following hard conditions: wholly state-owned or state-controlled units, registered capital of more than 10 million yuan, perfect technology, content team, and legal video and audio content. In addition, the time from declaration to approval is about 20 to 40 days.

according to statistics, as of July 2016, nearly 600 media organizations, science and technology companies, and Internet enterprises across the country have obtained licenses for information network dissemination of audio-visual programs. In the eyes of industry insiders, although the necessary conditions seem simple, the whole approval process is extremely strict, and this "gold-lettered signboard" has been hot as tens of thousands of new media companies come forward one after another. For the enterprises that have not yet applied for the license, the high uncertainty also makes the future development of the relevant companies variable.

through professional website inquiry, the reporter also found that the license validity period of many new third board companies has already expired, or will face the problem of license renewal. In addition to the above-mentioned companies that have been suspended and announced, Dongfang, controlled by Shanghai SASAC, Longhu under Nanjing newspaper Group, Jingchu under Hubei Daily Media Group, Beiguo Media under Liaoning Daily Media Group, Shun Network under Jinan Daily Media Group, and Dajiang Media under Jiangxi Daily may also be affected by this policy.

Wu Chunyong said that the regulations on the Administration of Internet Audio-visual Program Services issued in 2007 stipulated that the corresponding license holders should apply to the original license issuing authority for renewal procedures within 30 days before the expiration of the period of validity. Units that have been approved by the State Administration of Radio, Film and Television to hold licenses before the implementation of the regulations may be exempted from the formalities of renewal of examination and approval.

therefore, renewal is a high probability event. As long as there is no record of violation of laws and regulations in the course of business in the past few years, it is not difficult to renew the license. For those listed enterprises that have not yet been renewed, no matter what the reason or the lack of timely announcement, their standardization needs to be strengthened.

in addition, Xiamen Huayi Media currently does not have a corresponding information network audio-visual program license, but its largest shareholder Xiamen Daily already does. The same is true of pilot Media, where Shandong TV, the company's largest shareholder, owns the license. However, industry insiders say such certificates are granted to independent websites and domain names and cannot be shared by parent companies and subsidiaries at the same time.

Edit: yvette

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