IP derivatives integrated service provider Aiman completes 50 million financing revenue of nearly 100 million

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Aiman, an integrated service provider of IP derivatives, has received nearly 50 million RMB B round financing from Bilibili. The funds will be mainly used for brand promotion and will have closer cooperation with bilibili in the field of genuine derivatives, including investment in the animation IP production committee and multi-faceted cooperation in offline activities. To provide full-process IP derivatives solutions for the industry, "Aiman" received nearly 50 million RMB B round financing from bilibili recently learned that Aiman, an integrated service provider of IP derivatives, was Bilibili (below.

Iman, an integrated service provider of IP derivatives, has received nearly 50 million RMB B round financing from Bilibili. The funds will be mainly used for brand promotion and will have closer cooperation with bilibili in the field of genuine derivatives, including investment in the animation IP production committee and multi-faceted cooperation in offline activities.

original title: provide full-process IP derivatives solutions for the industry. Aiman received nearly 50 million RMB B round financing from bilibili.

the reporter recently learned that IP derivatives integrated service provider Aiman received nearly 50 million RMB B round financing from Bilibili (hereinafter referred to as bilibili). Prior to this, Aiman has obtained kapok angel round investment, Yaotu capital Pre-A round financing, volcanic stone capital A round financing and Dachen venture capital and joint venture capital A + round financing. After this round B financing, the funds will be mainly used for brand promotion and will have closer cooperation with bilibili in the field of genuine derivatives, including investment in the animation IP production committee and multi-faceted cooperation in offline activities.

2D2890422EBBDE67508C810F5C1867F62210DCscientisize196800 </p> <p> the reporter has previously reported on Ai Man. As an integrated service provider of IP derivatives, Ai Man, founded in 2010, has obtained the general distribution agent of Taiwan animation giant kapok in mainland China. For example, the peripheral distribution agents of well-known Japanese works, such as full-time hunters and one-punch Superman, are all under the banner of Iman. Whether it is Comic-Con or some of the current e-commerce platforms, if you want to get some of the authorized periphery of the big IP, you have to supply it through the authorization of Aman. Through acting for the well-known IP in Japan and doing peripheral derivative development and brand agents for some domestic IP, Aman

in the last interview, Wu Weicheng, founder and general manager of Eman, said that the company will shorten the distance between Aman and IP development: play the role of derivatives development on the production committee, so that the human setting and plot of IP can better match the derivatives in the production process.

A year later, Wu Weicheng told reporters that although many projects started cooperation from the early stage of IP development, Aman did not have All-in to the production committee system at present, mainly because the current head IP valuation is high, and IP realization in China is not mature enough, the return cycle is too long. Wu Weicheng believes that it is not in the company's self-interest to enter the highly valued production committee prematurely, if only for the sake of derivatives rights.

therefore, at this stage, Iman will adhere to the road of providing comprehensive IP derivatives solutions for the industry, including derivatives development, design and marketing, and provide complete sales channels from online to offline.

in order to provide better service to the IP side of the brand, Aman has expanded the commodity SKU from daily department stores, stationery, clothing, drawbar boxes and other soft periphery to hard periphery such as handheld, toys, IP props and so on. Second, based on the historical sales data accumulated in the past 6 years, Aman has been able to achieve personalized distribution of offline channels.

in addition, when it comes to how to select the most commercially valuable partners from many IP, Wu Weicheng believes that the premise of everything must be based on the needs of Iman's core users. Only after understanding the needs of users can we choose the corresponding category of derivatives. There is an independent IP undertaking department within Aman, and the main work is to make in-depth needs insight based on Aman's own users, classify different cooperative IP according to the insight results and adjust the proportion of resources invested.

in addition, Wu Weicheng answered questions about commercial barriers. He believes that as an agent and producer of IP derivatives, there are no unbreakable technical barriers or market barriers. However, there are first-mover advantages and operational barriers in this market. To put it simply, from upstream design and production to downstream channel distribution, it took Aiman seven years to walk through one pit after another, which other teams had to go through as well.

at present, Aman has accumulated more than 100 high-quality IP resources, such as full-time master, idol dream festival, blue route, Naruto, Yuri on ice, etc.; the company has also reached in-depth cooperation with many well-known brands such as Japanese GOODSMILECOMPANY, Taiwan kapok, China Literature Group, Youqi, American TURNER and so on. From the perspective of channels, Iman online has direct stores and franchise stores in e-commerce platforms such as Tmall and JD.com. Offline, in addition to cooperative stores, it participates in 100 exhibitions for sales every year, and the first self-operated surrounding store has already opened in Shanghai.

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Wu Weicheng said that compared with last year, Aman's manpower growth this year was 20%, reaching 87 people, but the turnover nearly doubled compared with the same period last year, and is expected to achieve nearly 100 million yuan by the end of this year.

Chen Rui, chairman of bilibili, told reporters that at present, ACGN culture has a large young audience in China. This generation has a better material base and spending power, so the Chinese market will have a great demand for ACGN derivatives in the future.

in recent years, China's animation industry has developed rapidly, and the market scale of animation derivatives and services has accounted for half of the industry's output value of 150 billion yuan. ACTOYS, Bubble Matt, 52TOYS, Dimension Cang, Man Camel and Throne Culture, which have been reported by reporters, are all focused on the development of IP derivatives.

Edit: xiongwei