Domestic films flocked to the National Day blockages for large-scale withdrawals, with different reasons

although the National Day holiday has always been a major box office, it has a short duration and a relatively limited number of new films compared with the two-month summer holiday.

this year's National Day stalls are treacherous. First, large-scale domestic films swarmed into this period. At its worst, more than 12 new films were released on the same day. How to arrange the films worried the cinema manager. However, there has been a large-scale withdrawal of files near the National Day, and the reasons for the withdrawal are still different, but even after more than four films such as "Fang Hua" and "the Light of the City of Psychological Crime" have been withdrawn, as many as 10 new films have been released on National Day, and the overcrowding has not improved. On the other hand, although the outbreak of "Wolf Warriors 2" in the summer made domestic films outperform imported films at the box office, domestic films as a whole are still at a disadvantage in the past half a year. The National Day stall, which is regarded as one of the major box office prime periods of the year, has also become a touchstone for testing the success of this year's domestic films. At present, the domestic films that are still in the National Day stalls to prepare for the "big exam" bring together a large number of front-line filmmakers, and the styles of the films are also different, trying to attract audiences at different levels.

< strong > domestic films ushered in the big exam < / strong >

since the end of the Spring Festival this year, the film market has been in the doldrums, and domestic films are in the doldrums, giving way to imported films at the box office. In April, the Hollywood action movie Fast and Furious 8 topped the box office with nearly 2.7 billion, and the Indian movie Wrestling in May. Dad took the baton and counterattacked to become the box office champion with a good reputation, ending with a score of nearly 1.3 billion. In terms of domestic films, the best performance in the first half of the year, "the dedication of suspect X," also grossed only 500 million at the box office, which is a far cry from that of imported films. It was not until the strong rise of "Wolf Warriors 2" in the summer, which set a new box office record in Chinese film history with more than 5 billion yuan, that the domestic film camp saved the situation.

despite the polarizing word of mouth, Wolf Warriors 2 is indeed the best-performing domestic film with the most lasting battery life at the box office in recent years. In September, imported blockbusters such as Dunkirk and Spider-Man: the return of Heroes were released, and Wolf Warriors 2 remained at the top of the box office, grossing more than $10 million in a single day on its 45th day. On the one hand, this highlights the strong vitality of Wolf Warriors 2, on the other hand, it also reflects the absence of domestic high-quality films in the current film market. If domestic films still want to beat imported films by more than half of this year's total box office data, they must make a difference in the next National Day and New year festivals.

National Day slot has always been a major box office, but compared with the two-month summer holiday, its duration is shorter and the number of new films it can accommodate is relatively limited. Only a few of the new films released in this schedule can soar into the sky, and most of them can only be reduced to cannon fodder. From the statistics of the cinema chain, we can see that the top four films at the National Day box office in each of the past three years accounted for almost 90% of the entire period. Since the total box office of the National Day stalls exceeded 1 billion yuan in 2014, the box office has been between 1 billion and 2 billion yuan in the past three years. After reaching 1.85 billion yuan in 2015, the National Day stalls in 2016 have shrunk by more than 20% to 1.4 billion yuan-the number of films that can be digested in the National Day stalls is really limited, and the number of over 100 million films in the past three years has been maintained at about 4.

< strong > there are different reasons for frequent withdrawal < / strong >

according to incomplete statistics, the number of new films originally scheduled for release on September 30th this year peaked at 18! Although more and more films have been announced since then, more than ten new films have been released during the National Day holiday so far. Among these withdrawn films, there are not only the closely watched "Fang Hua" and "the Light of the City of Psychological Crime", but also the less well-known "best friend 2: do everything" and "the Legend of the Devil." the reasons for the withdrawal are not the same. Best friend 2, starring Chen Yihan, Xue Kaiqi and Zhang Junyi, has announced that its release has been postponed for the second time, first from August 4 to October 1, and now it has been postponed again. Cinema insiders point out that the main reason is to find a schedule with more room to play. "the Light of the City of Psychological Crime," originally scheduled for release on September 30, issued a withdrawal notice on September 19, saying that "for some reason, it could not be released as scheduled." According to industry insiders, the scale of the original novel is relatively large, and the subject matter involving police and bandits would have been subject to strict censorship, and the temporary withdrawal of "the Light of the City of Psychological Crime" is probably still under review; director Wang Jing. The withdrawal of the Legend of Demons starring Zhang Yuqi and Zheng Kai makes it clear that it is going to make way for another film directed by Wang Jing, "chasing the Dragon." Wang Jing herself said bluntly: "I have tried to release two films together before, but the effect is not good, so this time I decided to reschedule the Legend of the Devil."

of all the new films removed, Fanghua is the most difficult to understand. On the first day, it was announced that it would be released early to September 29, and in the early hours of the next morning, it was announced that it could not be released on National Day, for unknown reasons. Director Feng Xiaogang himself wept on the spot at the press conference in Shanghai the next day, but could not explain why he withdrew the film. after all, this is a film that has been screened and shown the dragon logo. According to some media, Feng Xiaogang has a gambling agreement with Huayi Brothers Pictures, and "Fanghua" is out of fear that it will not be able to get a good box office in the fierce National Day competition and complete the number of box office required by the gambling agreement. Some media believe that the withdrawal of "Fanghua" is just because Feng Xiaogang and the film side see that the film is not hot enough and intend to use this as an excuse to hype a round, attracting enough attention and then looking for another release date. Feng Xiaogang and the propagandist denied both rumors.

Edit: xiongwei