Major dramas have claimed to be "first in ratings" one after another. Who is the first?

the urban emotional drama "our Love," starring Jin Dong, was broadcast on Jiangsu Satellite TV, claiming that it "ranked No. 1 in CSM52 City" on August 16, and the youth drama "waves blossoming" on Hunan Satellite TV. The official Weibo declared that on August 3, it was "the first time in the country" on the Internet.

the summer TV series market, there is no particularly popular works, but the major satellite TV in the promotion of their own popular dramas, frequently claimed to be "the first audience". Jin Dong's urban love drama "our Love" was broadcast on Jiangsu Satellite TV, claiming that he "ranked first in CSM52 City" on August 16, while the youth drama "waves blossoming" on Hunan Satellite TV declared that on August 3rd, "the whole time of the national Internet was the first in the country." The audience may be very confused, so many dramas say that they are the first in the audience, who on earth is the first?

the current statistical standard of TV ratings in China is not uniform. Many satellite TV stations like to use CSM's viewing data. The so-called CSM is the abbreviation of China Broadcasting Television Suofrui, a ratings statistics company. CSM has two kinds of channel data: city network and national network. The statistical samples of the urban network come from the city, and the number of samples is relatively large, while 70% of the statistical samples of the national network come from rural areas, and the number of samples is relatively small. In addition, there is Kuyun's attention, whose data comes from tens of millions of televisions and set-top box terminals, characterized by different data from each second.

in fact, in order to show the attention of TV dramas broadcast by their own satellite TV stations, what satellite TV stations like to play most in publicity is word games. For example, a "full-time period" will be added before "number one in the country", which means that the full-time period is similar to the first rating on a certain day in a certain month, indicating that the calculation range of ratings is 24 hours. In addition to "full time", there is also "simultaneous segment", that is to say, during the period when the play was broadcast, it won the first place in the ratings. If CSM and Kuyun can't find good data, how to publicize it? At this time, it is time for the ranking and search volume to appear on the stage. The promotion of the costume drama "Qin Shili's Mingyue Heart", which is being broadcast on Zhejiang Satellite TV, did not mention the ratings, but highlighted that he took the first place in Baidu search list and Weibo real-time list.

for major satellite TV stations, the quality of the viewing data is almost equal to whether the TV series is successful or not. Zhao Tiancheng, an industry observer, revealed the mystery. If the overall data cannot take the first place, just calculate the data of a certain day. If you cannot take the first place of a certain day, one of them will always win the first place. "the ratings are different every day." what the propagandists have to do is to promote the data on the best day, so we can see so many TV series that come first in ratings. " He also said bluntly that the main purpose of these "firsts" is to make advertisers happy. "after all, advertisers have invested so much money that they can't even guarantee their ratings, so why talk about cooperation?"

compared with the TV station's "ratings first" game, the number of broadcasts on major websites is even more exaggerated. In March this year, the TV series "three generations and Ten Miles of Peach Blossom" received more than 20 billion hits, while the latest record is that the Legend of Chu Qiao broke through 40 billion in the summer. The average audience thinks that a click-through should represent a person who has watched an episode of a TV series. How can a play have more than 40 billion hits? However, in the calculation of video websites, the number of clicks is not only the number of positive films, but also includes trailers and tidbits, small videos and stills, related recommendations, film and television soundtrack and so on. For example, if you see 10 trailers equivalent to 10 views, automatic jump to the next episode is equivalent to 2 plays, and offline pauses are equivalent to 2 plays. Industry insiders point out that for 40 billion of a drama, the actual number of viewers may be 40 billion divided by the total number of episodes, and then divided by 5 to 10.

in fact, whether it is television stations or websites, it has become a common rule in the film and television industry to make the data as beautiful as possible. Senior media Nan believes that in the industrial chain of the entire film and television industry, everyone is staring at the data, even if it is a "phenomenal" TV series such as "in the name of the people", it will highlight the first of a certain data as much as possible in the early publicity. However, he also pointed out that the audience is not so easy to deceive, this kind of "whitewashing" behavior is very popular, and in the end, it is the industry as a whole that will be hurt.

Edit: xiongwei