Seven days after its release, it grossed 577 million yuan at the box office. "Fang Hua" is regarded as the best film in the history of Feng Xiaogang.

brokerage analysts expect "Fanghua" to reach 800-1.1 billion yuan at the box office. If that's the case, Feng Xiaogang won't have to worry about finishing this year's KPI.

the movie "Fanghua" has been released for seven days and has achieved unexpected results. Feng Xiaogang's film status, which has been praised as unpopular, has begun to "counterattack" in recent years. As of this morning (22), the cumulative box office of "Fanghua" has already broken through the initial basic estimate of Huayi Brothers.

but it is the New year's Day, and the competition is very fierce. Today, "the Blood of the Machine", "the Legend of the Cat" and "the Light of the City of Psychological Crime" are released at the same time, accounting for 81.64% of the screening rate. The proportion of "Fanghua" has dropped to 11.75%. However, brokerage analysts expect "Fanghua" to reach 800-1.1 billion yuan at the box office. If that's the case, Feng Xiaogang won't have to worry about finishing this year's KPI.

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on November 18 last year, Feng Xiaogang's film "I am not Pan Jinlian" was released because of the low screening rate in Wanda cinema. Feng Xiaogang wrote a letter to Wang Jianlin in Pan Jinlian's tone, causing Wang Sicong to "exchange scolds" with him, saying that he spoke in a strange way.

to be honest, the tone of Feng Xiaogang's letter is really embarrassing, and it's not like" Xiaogang ", but the reason why Feng Xiaogang cares so much about the screening rate of Wanda cinema is that he signed a" gambling agreement "with Huayi Brothers.

in November 2015, Dongyang Mella, a company 99 per cent owned by Feng Xiaogang, was acquired by Huayi Brothers for 1.05 billion yuan. After that, Feng Xiaogang also made a high performance commitment: the audited net profit after tax in 2016 will not be less than 100 million yuan, and from 2017 to December 31, 2020, the performance target for each year will be an increase of 15 percent over the previous year's promised net profit target. In other words, Feng Xiaogang will achieve a net profit of 674 million yuan in five years, compared with 115 million yuan in 2017. If the promised performance cannot be fulfilled, the difference will be subsidized by Feng Xiaogang himself.

according to Huayi Brothers' 2016 annual report, Dongyang Meila's audited net profit after tax was 102 million yuan, meeting the performance promise. But in fact, the completion of this net profit can be said to be a little reluctant.

Dongyang Meila's net profit in the first half of 2016 was 35.356 million yuan, which was 64.634 million yuan short of the promised 100 million yuan. In 2016, Feng Xiaogang released only one film, "I am not Pan Jinlian," which grossed $484 million at the box office. According to 37% of the film, all the producers, including Dongyang Meila, earned a total of only 182 million yuan. And according to media reports, Dongyang Meila occupies a small share.

A turnaround appeared in a decision of Huayi Brothers. Huayi Brothers believes that Dongyang Meila took a stake on December 9, 2015, so Dongyang Meira's net profit of 46.0267 million yuan in 2015 was included in the first year of the commitment period. According to this calculation, Dongyang Meila's cumulative net profit reached 81.3827 million yuan in the first half of 2016. Coupled with the box office net profit of "I am not Pan Jinlian", Dongyang Mella made a net profit of 102 million yuan after tax in 2016.

in 2017, Feng Xiaogang still has only one film to be released, and the net profit target has risen by 15%. It takes 115 million of the net profit after tax to achieve the target. However, in the first half of 2017, Dongyang Mella's operating income and net profit decreased compared with the same period last year, with operating income of 34.674 million yuan and net profit of only 27.481 million yuan. This means that Dongyang Meila will have to make a net profit of 87.52 million yuan in the second half of 2017 to complete the performance bet. Presumably, this figure still puts a lot of pressure on Feng Xiaogang. I wonder if he has ever regretted signing this gambling agreement.

< strong > maybe this year we can breathe a sigh of relief < / strong >

obviously, the box office of "Fang Hua" plays a key role in this year's gambling agreement, which can be called a "lifesaver".

Fanghua, adapted from Yan Geling's novel of the same name, tells the story of a group of youths in the military art troupe full of ideals and passion in the 1970s, experiencing growing love germination and a life fate story full of variables. it is a literary film with youth, love, nostalgia and other elements, which is acceptable to all young and old people and covers a wide range of audiences.

data show that the scores of cat's eye movies, Taobao tickets, Weibo movies and Douban are 9.1, 8.9, 92.51% (390236) and 7.9 respectively.

good word of mouth ushered in a good box office. On its first day of release, Fanghua surpassed Qimen Dun Jia in just half a day, grossing 316 million yuan in its first weekend. Compared with last year, the total box office of "I am not Pan Jinlian" was only 484 million, while "Fanghua" exceeded 500 million at 21:00 on the 20th in its first six days of release. Feng Xiaogang and Huayi Brothers should be able to breathe a sigh of relief at this time.

according to the China Securities Journal, some industry insiders said that of the box office revenue of "Fanghua", 5% is a special film fund, 3.3% is tax, and the remaining 91.7% is shared by producers and cinema lines on a pro rata basis, with a sharing ratio of 43% and 57%. Producers and cinemas actually accounted for 39.43% and 52.27% of the total box office, respectively.

Public information shows that the film production cost of "Fanghua" is about 130 million yuan. If calculated according to the current box office of 577 million yuan, the producer can get about 230 million yuan, excluding the cost of about 100 million, already "back to the capital." If it can reach 800 million as predicted by the industry, the producer will have about 185 million left after deducting the cost.

but there are also many producers of "Fanghua" this year. Production companies include Zhejiang Dongyang Meira Media Co., Ltd., Huayi Brothers Film Co., Ltd., iqiyi (Film) Beijing Co., Ltd., Beijing Yaolai Film and Television Culture Media Co., Ltd., Beijing Culture, and so on. Co-production companies include Heroes Entertainment, Ali Pictures and other 9 companies.

because the share of investment is still unknown, it is not known how much Dongyang Meila will get in the end, and whether it can complete this year's KPI depends on the final box office.

according to people familiar with the matter, the investment share of the film is relatively popular, with some companies participating in the investment at a price higher than the corresponding proportion of investment, and some companies with conditions such as "ticket subsidy". This means that Dongyang Meila may not get much at the box office.

on the eve of National Day this year, "Fanghua" experienced a storm of film withdrawal. At the last press conference, Feng Xiaogang choked up tears several times at the scene, saying that he was in a tragic mood. At that time, public opinion suspected that the move was hype or related to the gambling agreement, but the official statement given by the film mentioned that "in consultation with the Film Bureau and the parties concerned, Fanghua intends to accept the proposal of the parties to change the screening schedule." it shows that the withdrawal is a passive act.

although both the crew and the producer have denied that the film withdrawal has anything to do with the gambling agreement, I think it is unrealistic to say that Feng Xiaogang did not worry about affecting the box office when "Fanghua" was withdrawn. As far as the gambling agreement is concerned, Fanghua is very important not only to Feng Xiaogang, but also to Huayi Brothers.

it is not difficult to see that Feng Xiaogang not only participated in various variety shows and sang the theme song "Hua'er" on stage, but also added hip-hop elements to the promotion of literary films, which was written and sung by popular Chinese hip-hop singers TT and Jony-J. In addition, Feng Xiaogang also used live broadcast for the first time to cheer for "Fanghua", capturing the hearts of viewers of all ages of "old, middle-aged and young" in various ways.

" Fanghua "is also a success this time. Huayi has not performed well in the film and television field in recent years due to internal and external factors such as production cycle, limited production, and market environment, according to an insider quoted by the Economic Observer Network. As the finale of this year's blockbuster, Huayi also has high hopes for "Fanghua". If the box office of "Fanghua" reaches 8-1 billion yuan, it is expected to play a role in Huayi's performance in the fourth quarter.

< strong > go against the current and take the opposite path < / strong >

when Fanghua finally decided on the new schedule, Feng Xiaogang posted a Weibo message:

"I haven't seen you for the Lunar New year for a long time, and things have changed. Sing and dance, come back with "Fang Hua" to join in the fun. "

for Feng Xiaogang in his early years, things have changed. In an interview with the media, Feng Xiaogang mentioned that he "took the opposite path with most directors." when they were making literary films, I made New year's films, and when my commercial films reached the brand, I began to pull out. I made a lot of films that didn't cater to the market. "

because of his non-film background, Feng Xiaogang, who took the "wild road" in his early years, made a lot of films that catered to the public in order to make a name for himself and let more audiences know himself. Twenty years ago, a film "Party An and Party B" opened the beginning of Chinese New year films. Subsequently, classic New year films such as "never to break up", "endless", "A sigh", "Big shot", "Mobile phone", "No Thieves in the World" and "Private customization" followed one after another. even though it was criticized by many people at that time that it was not called a movie at all.

but when he thinks he can "do something creative", even if everyone pursues visual shock and topic hot spots, he still chooses to leave the comedy position. made a movie with no big stars, no comedy elements, and possibly a dismal box office. But fortunately, after the popular movies such as "1942", "Tangshan earthquake" and "I am not Pan Jinlian", Feng Xiaogang's adventure and persistence finally began to enter the hearts of the audience.

the current rhythm of the film industry has not taken Feng Xiaogang away. Feng Xiaogang has gone his own way for 20 years. Feng Xiaogang described himself in one sentence: "in the first ten years, I went down the river, and in the next ten years, I went up against the current."

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Editor: Fanghua