Huaqiang bids Disney with a market capitalization target of 100 billion theme parks with 19 over Wanda

on June 4, Huaqiang Culture announced that it had changed its name to "Huaqiang Fangte". At the same time, the company took animation products, special films, themed performing arts and cultural derivative products as the core foundation, and Huaqiang Fangte ecosystem strategy with theme park as the application platform was exposed.

on June 4th, Huaqiang Culture announced that it changed its name to "Huaqiang Fangte". At the same time, the company's strategy of Huaqiang Fangte ecosystem based on animation products, special films, theme performing arts and cultural derivative products and theme parks as the application platform was exposed. At the press conference, the company also announced that it would cooperate with China Merchants Securities to set up a cultural industry fund to vigorously promote the company's layout and development in the cultural industry.

this cultural industry M & A fund jointly established by Huaqiang Fangte and China Merchants Securities, with a total size of 3 billion yuan, will raise 400 million to 500 million yuan in the first phase, mainly for M & An investment in cultural industry science and technology, and Huaqiang Font will subscribe for part of the LP share. The key investment industries of the fund include film and television animation, special effects production, show shows, IP operation, media channels, entertainment robots, VR/AR, travel and vacation and other industrial chain areas related to or complementary to the company's main business. The M & A fund will promote the perfect combination of Huaqiang Fangte's experience in the field of culture and technology with the strong capital force and professional investment means of the Merchants Department, and greatly improve the efficiency of investment and M & An in Huaqiang Fangte's cultural industry. reserve potential M & A targets for the company's future development, help Huaqiang Font seize the opportunity of market development, and further improve the company's strategic positioning for the layout of the whole industry chain.

analysts believe that Huaqiang Fangte, as a civilian-owned enterprise converted from military to military, has strong executive ability of its management. Before that, the company has always been better in technology than marketing. After the listing of the new third board, the in-depth docking with the capital market has obvious room for improvement of the company's follow-up marketing promotion and strategic layout. The merger and acquisition fund set up by Huaqiang Fangte will give full play to the strong synergy of capital and technology to help Huaqiang Fangte further improve its creativity, R & D and production.

according to reports, Font theme park is the only designated theme park for the two popular outdoor Reality Show variety shows across the country: the fourth season of" running Brothers "and the second season of" extreme Challenge. " The two variety shows bring together dozens of stars with different styles, and are highly sought after by audiences of all ages; while the four park brands under the Fangte tourist resort can meet the play needs of different age groups in one fell swoop, and the core tenet of the park, "Fangte achieves Happy Dreams", is very consistent with the form of the two programs and the concept of program delivery. After the recording of the special shows of "running Brothers" and "extreme Challenge", tourists and fans rushed to the Font theme park to experience the fun of the stars.

in addition, Fangte tourist Resort has exclusively named iqiyi's self-made youth idol drama "the Best of us" and has become a designated parent-child paradise for the Golden Eagle cartoon doll drama "Muppet Story." Both "the Best of us" and "the Muppet Story" have a large number of plays recorded in Fangte, and the youthful romantic atmosphere of the Fangte theme park fits well with the youth theme of "the Best of us". The park's merry-go-round, watery Jinshan and other projects add a lot of points to the plot of "the best of us". Fangte's series of projects such as "Bear in the Valley", "Bear in the Theater" and "Bear in the stage" launched around "Bear haunt" IP are also very consistent with the child interest theme of "Muppet Story". Huaqiang Font has its own animation character Xiong Da, and he also takes part in "Muppet Story" as a main character, showing his cute posture and earning enough attention.

it is reported that on the same day, with Chinese traditional culture as the background and the latest scientific and technological means, Fangte Oriental painting Park built eight large-scale theme areas, with more than a dozen large-scale theme projects presented exclusively by Fangte, just like a magical oriental painting scroll, showing people the quintessence of five thousand years of Chinese history and civilization.

the project "charm Opera", which displays and inherits Chinese traditional opera culture in an all-round way, will lead tourists through time and space. Tourists ride on a trackless tour bus as if they are listening to the elegant charm of the ancient opera city, feeling the splendor of a great country and enjoying the charm of Chinese opera in the magnificent scenes of Beijing Opera.

the high-tech amusement project "Nushi Mending the Sky", combined with giant ring-screen movies, dynamic tour buses with multiple degrees of freedom, and Fante's own enhanced virtual reality technology, make the whole project have visual impact through time and space, more dynamic stimulation brought by mobile games, and shocking project experience let tourists really feel the magnificent scene of Nu WA picking stones to mend the sky and saving lives.

in addition, "Cowherd and Weaver Girl" in the Oriental Divine painting Park places tourists in the quiet starry sky to witness epic love legends; the giant six-story ring screen project in "Kyushu charm" magnificently displays the unique charm and verve of Chinese civilization and shows an epic civilization on an unprecedented scale. The "Jungle Flying Dragon" allows tourists to lie drunk on the giant track of 500 tons of wood and feel the thrill of the extremely fast shuttle.

in recent years, VR technology has developed rapidly. 2015 is the first year of the outbreak of VR industry, and the integration of VR and various industries has formed a trend. At present, the per capita GDP in China has exceeded 8000 US dollars, and the consumer demand for personalized leisure and entertainment has surged, and tourism has become the most promising VR application industry. Although the development of VR industry application is still in its infancy, the application of VR technology in theme park amusement projects is the earliest and most mature, and VR theme park industry is expected to become the earliest sub-industry to realize the profit expectation of VR technology market.

at the opening of the press conference on that day, two Liu Daoqiang appeared on the stage, one of whom was presented through Huaqiang Fangte's latest VR technology. Their interactive and indistinguishable images instantly attracted the attention of the whole audience, and it was amazing that the whole performance was a mixture of virtual and reality.

Huaqiang Fangte implements the development strategy of "integration of culture and technology" and tells cultural stories in a new way of interactive entertainment with the strength of high-tech technology. At present, the company has developed more than ten kinds of special film technology in the form of VR, and it is the only special film developer in China with various types and series of special film such as ring screen 4D film, environment 4D film, ball screen film, canopy, giant screen, water screen, real scene, etc., and has realized the accumulation of independent technology in the fields of digital image, film and television special effects, network communication, simulation and robot, automatic control and so on. The achievement of Huaqiang Fangte brand's high-quality animation products, special films, theme performing arts, cultural derivatives and other products, and these award-winning products finally converged in the Font theme park to be applied and displayed.

the company said that in the future, Huaqiang Fangte will take "Fangte achieving Happy Dream" as the core, through in-depth understanding and accurate grasp of the cultural industry, and with the help of the company's strong cultural and technological integration ability and rich IP commercialization ability, directly or indirectly participate in the formation of various cultural and entertainment goods and services, bringing different forms of joy and dream experience to consumers. Finally, it will build the first stock of happy dream in China's capital market, and achieve the first company of Chinese concept of happy dream.

the company also said that from the point of view of similar competitors, only the leading international theme parks such as Disney and Universal Studios can adopt the full industry chain coverage mode among the global "culture + technology" theme parks. Huaqiang Fangte, which is further connected with the capital market, is not only expected to continue to consolidate and enhance its leading edge in domestic high-tech theme parks, but also to effectively extend the existing VR technology reserves to other cultural and entertainment-related fields with the help of the cultural industry M & A fund in the future, and eventually become a global cultural and technological industry leader.

Edit: vian