Alibaba Pictures releases two new infrastructure products Help cinemas seize five new trends in industry development

Li Jie, president of the Internet publicity platform of Alibaba Pictures, said at the 14th China Beijing Digital Film Forum on August 24th that Phoenix Yunzhi platform and the latest version of Taobaopiao professional version App will be launched in the near future to promote the intelligent management and operation of domestic cinemas from the cinema end and the mobile end, respectively.

? 8? On March 24, at the 14th China Beijing Digital Film Forum, Alibaba Pictures announced that it would launch Phoenix Yunzhi platform and the latest version of Taobaopiao professional version of App, which will promote the intellectualization of domestic cinema management and operation from the cinema end and the mobile end, respectively. This is the first batch of new infrastructure for the cinema industry to be launched since Ali Pictures announced its positioning of the new infrastructure for the film industry in June.

< strong > the competition in the cinema industry has intensified, and the income has been diluted < / strong >

in recent years, the number of cinemas and screens in China has continued to rise. As of June 30 this year, there were 8298 cinemas and more than 46000 screens in China.

however, in the first half of this year, the total box office of domestic films increased by only 10.49% over the same period last year, which is lower than the growth rate of cinemas, so the revenue of most cinemas has declined.

Li Jie believes that cinemas want to solve this problem mainly in two aspects: open source and saving expenditure. Open source refers to increasing attendance and expanding non-box office revenue, while cutting expenditure refers to improving efficiency, reducing costs, and controlling risks.

"Open source and cut expenditure can take advantage of the power of the Internet. Alibaba Pictures hopes to build a new infrastructure for the film industry, including how to help cinemas operate and manage better," Li said.

< strong > Phoenix Yunzhi: the overall solution for building a new intelligent cinema < / strong >

according to Li Jie, Alibaba Pictures' latest Phoenix Yunzhi platform is the overall solution for building a new intelligent cinema, including Yunzhi movies, Yunzhi data and Yunzhi Internet advertising.

compared with the traditional cinema local ticketing system, Yunzhi film system has the advantages of low cost, good stability, high security, strong computing power and rapid capacity expansion. More importantly, Yunzhi film system is a unified deployment, real-time data uploaded to the cloud, so that cinemas can really achieve headquarters management, while solving the problem of box office leakage and concealment.

Yunzhi data is a sharp tool to help cinemas increase passenger flow and attendance, and greatly improve the operational efficiency of cinemas. "the layout work that took two hours to complete in the past, through the intelligent typesetting function of Yunzhi data, a beginner can do it in 2 minutes, and the effect is better."

Yunzhi Internet Advertising system is an advertising platform based on Internet technology, which provides links and services for cinemas, advertising companies and advertisers, activates idle advertising resources of cinemas, and expands non-box office revenue for cinemas.

Li Jie said that Phoenix Yunzhi platform is based on the product architecture of Alibaba's large-scale Internet system, and has three major characteristics: high stability, high security, and real-time data accuracy.

< strong > five major trends in the future development of the cinema industry < / strong >

at the forum, Li Jie also introduced the latest Taobaopiao professional version of App. In addition to the data of Taobaopiao platform, Taopiaopiao professional version also cooperates with Tmall, Taobao, Gaode, Youku, UC, word-of-mouth and other platform data, which has incomparable advantages in terms of data richness, real-time performance, accuracy, and so on.

"Taobaopiao Professional App, as the palmtop counselor of cinema managers, can display audience portraits, surrounding people flow, real-time data, box office market, and other information of cinemas." Li Jie said that mastering these confidence in real time will help cinema operators to make faster and more reasonable decisions.

from the perspective of Phoenix Yunzhi and Taobaopiao Professional Edition, after Ali Pictures defined the orientation of the new infrastructure of the film industry, products and business are rapidly moving in this direction.

Li Jie believes that there are five major trends in the domestic cinema industry in the future: standardized operation, sinking channels, digital management, diversified forms, and intelligent technology. The management and operation of cinemas will gradually develop from digital to network, and then to intelligence.

"Cinemas are actually the infrastructure of the entire film industry," Li Jie said. Alibaba Pictures helps cinemas seize the latest trends in the development of the industry and upgrade to a new infrastructure for the film industry by opening up its own resources, capabilities, and technology.

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Edit: queenie