China's music industry has a scale of more than 325.3 billion yuan, user fees are the main driving force

全文约0字，阅读需要0分钟

The report shows that the scale of China's music book and audio-visual industry in 2016 was 1.105 billion yuan, of which the scale of the audio-visual publishing industry was 838 million yuan, a slight decrease year-on-year: the application of the "Internet +" big data platform, the continuous innovation of the O2O model, and the revival of "vinyl records" has become a new highlight in the development of the music book and audio-visual publishing industry. The "2017 China Music Industry Development Report" organized and compiled by the Music Industry Promotion Working Committee of the China Audiovisual and Digital Publishing Association was released in Beijing on the 3rd...

original title: the scale of China's music industry exceeds 325.3 billion yuan

the 2017 report on the Development of China's Music Industry, organized and compiled by the Music Industry Promotion working Committee of the China Audio-Video and Digital Publishing Association, was released in Beijing on the 3rd. According to the report, the total size of China's music industry in 2016 was about 325.322 billion yuan, a year-on-year growth rate of 7.79 percent.

the report shows that the scale of China's music book and audio-visual industry in 2016 was 1.105 billion yuan, of which the audio-visual publishing industry was 838 million yuan. there was a slight decline compared with the same period last year: the application of the "Internet +" big data platform, the continuous innovation of the O2O model, and the revival of "vinyl records" have become new bright spots in the development of the music book and audio-visual publishing industry.

by contrast, the new momentum represented by the digital music industry has become the main driving force for the rapid growth of China's music industry as a whole. In 2016, the size of China's digital music industry reached 52.926 billion yuan, an increase of 6.2 percent over the same period last year. Among them, the total output value of PC and mobile devices reached 14.326 billion yuan, an increase of 39.36% over the same period last year. The main momentum came from the fast-growing group of paying users.

from the perspective of the online consumer market, Internet music users accounted for 68.8% of the total Internet users in 2016, with the number of users reaching 503 million, slowing down from the same period last year. However, the number of paying users has accelerated, and the number of music-paying households has increased by 113% compared with 2012, among which streaming music payment has gradually become a new trend.

Edit: mary