Advertisers are optimistic that the entertainment marketing video industry is expected to make profits

Video websites look more and more like TV stations now. at first, they just made interesting short videos; then they began to work with TV stations to provide TV shows for users; now, video websites are getting involved in variety shows. They are doing whatever it takes to boost marketing. This box of Tudou is in full swing & ldquo; Internet Millionaire Competition & rdquo;, side Youku is also vigorously hosting the ldquo; Taurus Competition & rdquo;. According to the reporter's understanding, & ldquo; Internet Millionaire Competition & rdquo; has more applicants and influence than the ldquo; Fast Girl & rdquo;, which has become the most interesting topic in the entertainment industry.

< strong > Entertainment shows on video websites < / strong >

on Sept. 6, the ldquo; Internet Millionaire Competition & rdquo;20 was unveiled in Shanghai. It is reported that the ldquo; Internet Millionaire Competition & rdquo;, which began in June, is China's first online interactive Caizhi Reality Show event. Users only need to own a mobile phone with Internet access and answer relevant questions, they will have a chance to win the 1 million Cash Award and become a new generation of Internet millionaires. The event attracted 520000 contestants to participate in the competition, and after two months of preliminary, semi-final and stress competitions, 20 contestants advanced to the finals. In the finals, which began on September 7, the top 20 contestants from all over the country began to get in touch with each other, and the winner of the million-dollar cash prize will be announced on September 28. With the unique form of online Reality Show programs, & ldquo; Internet Millionaire Competition & rdquo;, the average number of applicants in a single day is more than 20, 000, setting off a new cultural upsurge in China to devote themselves to the Internet to realize their dreams.

Wang Wei, CEO of Tudou, said that this is a typical Reality Show event that makes use of cross-media technology, combining various means such as mobile Internet, Internet, video, program production and audience interaction during live broadcasting. It is not only comparable with the TV program Reality Show, but also gives full play to the expressive force of the video website itself. This is the most representative attempt of Internet program production in China, and it will bring a new network style to the traditional Reality Show activities.

< strong > advertisers increasingly favor video websites < / strong >

& ldquo; Internet Millionaire Competition & rdquo; is named by Nokia. The naming model has been successful in the field of television as early as possible. The domestic brand Dabao has been famous for its long-term naming of ldquo; Dabao International Cinema & rdquo;, supplemented by other advertising modes. At present, network video, which has become one of the four basic applications of the Internet, has become an important part of the daily life of ordinary people. With high-quality content and smooth experience, more and more users can't stop online video & ldquo; & rdquo;. With the rise of new online media, especially online video, advertising is shifting to online video, which inherits the advantages of television transmission and gives users the pleasure of watching whatever they want.

advertisers have been soberly aware that online video, as a representative of new media, has a large user base-mdash;— covers dominant users aged from 15 to 40, representing the group with the most purchasing power and receptivity to new things in China today. To occupy the high ground of network video means to grab the beach in advance & ldquo; and rdquo; market share.

the continuous subversion of tradition and innovation of online video has brought a new development space for the increasingly homogenized content marketing. Network video breaks the limitation of time and space, and the flexibility and interaction of point, broadcast and commentary make its own & ldquo; long tail effect-rdquo; prominent. In addition, based on the fact that the arrival rate of online advertising is easy to measure, online video provides an effective basis for evaluating the marketing behavior of advertisers. With the help of entertainment content for marketing, advertisers are equivalent to finding more TV stations on the Internet.

< strong > profit will take its course < / strong >

Internet independent analyst Qin Chuan told reporters: & ldquo; network video industry is trying a variety of development models. From relying solely on netizens to upload video content, to focus on producing video content, and from a simple video platform to a content provider that produces and publishes at the same time. & rdquo;

different from TV series and news, netizens' demand for entertainment is very different, and it also creates the phenomenon that different people pay attention to different types of entertainment content, which makes it possible for video websites to accurately divide user groups. Tudou is investing more in entertainment content. The third season of the large-scale interactive youth idol drama "Sophie Diary" was jointly funded by Oriental Satellite TV and Tudou, and netizens voted to determine the direction of the story. Various signs show that video websites are looking for new marketing hotspots through entertainment strategies.

Wang Wei said it is not convenient to disclose Tudou's current advertising revenue, but Youku's monthly revenue has exceeded 10 million-mdash;— in April this year, Youku announced that its monthly income has exceeded 10 million, the annual revenue is no longer a problem. The profitability of video sites is only a matter of time.