Three departments focus on the chaos of mobile games, and the M & a valuation of small and medium-sized mobile game companies may decline

the introduction of this regulation will subvert the current situation of the domestic mobile game industry: "in the future, I am afraid that it will be difficult for individual developers to survive, while the game listed companies that have strictly enforced the regulations will hardly be affected, and will often be 'secretly happy' in the face of industry rectification."

with the official implementation of the notice on the Management of Mobile Game Publishing Service (abbreviated as "notice") on July 1st, domestic mobile game products began to enter the regulatory state of pre-approval. According to the notice, new games launched on Android and iOS after July 1 must first fill in the version number. Games that have been listed before need to be reissued before October 1.

and the above regulations are also known as the "most stringent new rules for mobile games" in the industry. industry insiders generally believe that the introduction of this regulation will subvert the current situation of the domestic mobile game industry: "in the future, I am afraid it will be difficult for individual developers to survive." the game listed companies that have strictly enforced the regulations are almost unaffected, and they tend to 'steal fun' in the face of industry rectification. "

< strong > three departments focus on the supervision of mobile games < / strong >

with the popularity of smartphones, the mobile game industry is booming. It is understood that a total of 69000 games have been legally registered since 2009, 90% of which have not applied for a version number.

"before that, there were a large number of games involving gambling and porn in the market, and there were also games that used the means of 'changing skin'. With the same game, a different name and iocn were put back on the shelves. At most, it was the same system for different art. All kinds of chaos were common." Wang Jialun, an observer for the game industry and CEO of the game teahouse, told the Securities Daily: "the introduction of new rules can effectively regulate the industry." I have experienced the website record supervision process, review supervision is certainly an inevitable trend, the key is how to regulate the problem. "

in fact, in addition to the direct supervision of mobile games by the Ministry of Culture and the State Administration of Radio, Film and Television, which are well known in the industry, another competent department of the domestic Internet industry, the State Internet Information Office (hereinafter referred to as: the State Internet Information Office), issued the "regulations on the Management of Information Services of Mobile Internet applications" ("regulations") on June 28, which will be formally implemented on August 1.

the regulations require that mobile Internet application providers and Internet application store service providers shall not use applications to engage in activities prohibited by laws and regulations that endanger national security, disrupt social order, and infringe upon the legitimate rights and interests of others, and shall not use applications to produce, copy, publish, or disseminate information content prohibited by laws and regulations.

in addition, the regulations propose that mobile Internet application providers should strictly implement the responsibility of information security management and fulfill the "six obligations" in accordance with the law: first, according to the principle of "real name in the background and voluntary in the foreground", authenticate the true identity information of registered users; second, establish and improve the protection mechanism of user information security. The third is to establish and improve the audit and management mechanism of information content, and to take measures such as warning, restricting functions, suspending updates, and closing accounts according to circumstances; fourth, to protect users' right to know and choose in accordance with the law; fifth, to respect and protect intellectual property rights, and shall not produce or publish applications that infringe upon other people's intellectual property rights; sixth, record user log information and keep it for 60 days.

in this regard, Wang Jialun said in an interview with reporters that judging from the specific content of the above regulations, the object of the services provided, and the description of the violations targeted, the regulations of the State Internet Information Office may also be "aimed at" the mobile game industry.

< strong > listed companies are not affected < / strong >

"however, small and medium-sized companies and individual independent developers should be directly affected by the introduction of new regulations on mobile games, while listed companies have always been very formal, and previously applied for version numbers according to regulations, almost unaffected." Wang Jialun believes that after the implementation of the new rules, human developers can not escape the fate of disappearance.

in this regard, Feng Haili, senior vice president of Langang Interactive, told the reporter: "I believe this notice should have no impact on manufacturers who follow the formal procedures." For example, Langang has always followed the formal procedures for examination and approval, applying for the version number before going online, and documents such as "notification" are also standardizing the industry, so we do not need to make any changes and preparations, nor do we need to deal with them. we also did not encounter products that were removed from the shelves as a result of the documents. "

"the document is standardizing the entire industry, which will have a good impact on the industry as a whole, protect legitimate works more effectively, and protect manufacturers from piracy when they invest heavily in IP. Prior to this, the Legend of Swordsman in Shushan, the first work of Blue Port in 2016, was the only genuine license for a TV series of the same name. While this mobile game was launched, many games related to Shushan IP can be seen on the market at the same time. Under the banner of "video game linkage", the broadcast time of this TV series is not all formal authorization. Therefore, we very much hope to see the industry strengthen the supervision of copyright. " Feng Haili further said.

in addition, the reporter also interviewed Perfect World, Sanqi Mutual Entertainment and other relevant mobile game companies, and all got a reply that "it does not affect the company's products at all and fully supports the supervision of national policies."

Edit: yvonne