Xuanya international plans to hold Yingke live broadcast for 2.895 billion yuan to play a synergistic effect

Xuanya International said that after the acquisition and integration, the company will realize the platform-centered integration of national communication from cognition to consumption, and realize the great-leap-forward development of the commercial value of the platform while maximizing the value of marketing communication. According to the follow-up operation of the target company, the company will consider further acquisition of the remaining shares of the target company.

< strong > thickening the performance of the company < / strong >

according to the "Evaluation report" issued by third-party organizations, as of the evaluation base date, the total equity value of Millywood shareholders is 6.06 billion yuan, the value added is 4.932 billion yuan, and the value-added rate is 437.45%. The corresponding transaction price for the 48.25% stake in Millywood is 2.895 billion yuan. The performance commitment shows that the promised net profit of Millywood in 2017, 2018 and 2019 is not less than 492 million yuan, 575 million yuan and 665 million yuan, respectively.

according to the announcement, Millywood's main business is the operation of mobile Internet live broadcast platform. The income from the operation of mobile Internet live broadcast platform in 2015, 2016 and January to March 2017 was 27.1617 million yuan, 4.326 billion yuan and 1.034 billion yuan respectively, accounting for 94.63%, 99.72% and 99.88% of the operating income in the corresponding year (period) respectively. Among them, Yingke Mobile Live platform is the main revenue source platform of the target company, and the revenue from Yingke Mobile Live platform in each year (period) of the reporting period is 27.1617 million yuan, 4.326 billion yuan and 1.034 billion yuan respectively, accounting for 94.63%, 99.71% and 99.84% of the business income in the corresponding year (period) respectively. According to the announcement, as of March 31, 2017, the cumulative number of registered users of the Yingke mobile live broadcast platform was about 165 million, and the average number of monthly active users from January 2016 to March 2017 was about 24.5772 million.

the announcement said that after the completion of this transaction, the total assets, total owners' equity, income scale and profit scale of listed companies will be greatly increased, while the basic earnings per share of listed companies will be greatly increased and their profitability will be enhanced.

specifically, if the transaction is successfully completed, the basic earnings per share of listed companies calculated according to the pro forma financial statements will increase significantly, from 0.54 yuan per share in 2016 and 0.07 yuan per share in the first quarter of 2017 to 1.56 yuan per share and 0.86 yuan per share respectively. After the merger of Xuanya International, the revenue and profits of listed companies can be greatly increased.

< strong > optimize industrial layout through acquisition < / strong >

relevant people of Xuanya International said that the most direct impact of the acquisition of Yingke Live is that Xuanya International's industrial layout can be significantly optimized, which can enhance the overall competitiveness of the field of integrated marketing communication, so that Xuanya International can quickly become an integrated marketing communication service enterprise of "integrated marketing communication service provider + Internet live broadcast operator".

the total capital for the acquisition of Xuanya International in this transaction is about 2.895 billion yuan, all of which come from the long-term loans to be provided by four shareholders of Xuanya International. specifically, the three-year loans to be provided by Xuanya shareholders Xuanya Investment, Weian Zhonghe and Jinfeng Yinhuang totaled 739 million yuan, and the total 15-year loans to Xuanya International by the four shareholders of Xuanya International were about 2.156 billion yuan.

it is understood that Xuanya Investment is the controlling shareholder of Xuanya International and holds 37.50% of the company. Orange Power is one of the shareholders of Xuanya International and holds a 12.50% stake in the company. Wei an Zhonghe is one of the shareholders of Xuanya International, holding 11.11% of the company. Jinfenghuang is one of the shareholders of Xuanya International and holds 10.14% of the company. The above transaction parties belong to shareholders who hold more than 5% of the shares of the company.

Xuanya International said that the completion of this loan and related party transactions will be conducive to the promotion of the company's major asset restructuring, and after the completion of the reorganization, the company will have a high-quality Internet media platform to achieve the purpose of optimizing the company's main business structure and improving the profitability of its main business, without harming the interests of the company and its minority shareholders.

the announcement said that after completing the acquisition of Yingke Live, Xuanya International can take advantage of the opportunity of digital change in the industry to fill the gap in the emerging field of marketing and communication of listed companies through cooperation with Yingke Live. And through integration to tap the potential value of the "live broadcast +" business model of the Yingke live broadcast platform, comprehensively expand into the emerging digital marketing field of "national communication", and enhance the realization ability of the platform.

Edit: xiongwei