Industry insiders have expressed their views: TV series creation calls

in the process of the rapid development of the TV series industry, the artistic achievements of every work are inseparable from every link in this ecological chain, and every subject in the ecological chain should examine themselves more and have more awe to the content creation. in order to create more works worthy of the times.

original title: TV series creation calls for "craftsman spirit"

in recent years, the production environment of Chinese TV dramas has become more and more mature, and there is no shortage of funds, technology and good actors in the field of TV drama production. However, throughout the TV dramas in recent years, there are not many works that can stand the test of time. At the same time, some phenomena and disputes come along with the development of the industry. how much is the impact of excessive actor pay on the industry? Is the entry of the Internet a squeeze on the industry? Can the "craftsman spirit" still exist in the era of "no shortage of money"? These have become topics of considerable concern both inside and outside the industry.

at present, in order to recruit big-name actors, some film and television projects do not hesitate to greatly reduce production costs at the expense of quality.

although the high pay of actors has been criticized by the outside world, Zhang Jiayue, an actor, said that for the vast majority of actors, pay is not the only criterion to consider when choosing a project. "every actor wants to have his own work, and if people like the script and character, they will make concessions and even make sacrifices in terms of remuneration." He believes that whether there is a "feeling" on the work is also a very important selection criterion. "I am a creator, and when I don't like it, I don't believe I can do it well." So maybe I refuse to do it. I want to do what I can do. "

Yang Xiaopei, vice president of Lemeng Pictures, agrees with this. As a producer of the TV series "choosing Heaven", when she communicated with the young actor Lu Han, she also found that after reading the novel, he thought that the story and character were very inspirational, and that the spirit of not admitting defeat and not admitting fate was in line with the spiritual core of young people today. that's why he took the show. "for a good actor, whether they have empathy and identity with the character is also one of the indispensable factors whether they can have a deep understanding of the character. Actors and works are the relationship of mutual achievement, and film remuneration is not the only factor for actors to choose works. " Yang Xiaopei said.

in addition, there is also a view in the industry that the skyrocketing pay of actors has something to do with the entry of Internet capital. However, as a representative of the Internet broadcast platform, Sun Zhonghuai, vice president of Tencent and CEO of Penguin Film and Television, believes that Internet online video actually provides a new market space for the film and television industry.

in recent years, video websites have developed rapidly, and their roles in the film and television industry are no longer just "purchasers" and "broadcasters". More and more video websites begin to get involved in the field of production. in the form of "investment" and "production", we will jointly develop film and television works with excellent production companies. For example, Penguin Film and Television is speeding up the upstream layout, working closely with excellent production companies in the film and television industry, such as noon Sunshine Pictures, Lemon Pictures, Tang movies, Yaoke Media and so on, to expand the reserve of high-quality content and realize the development of the whole industry chain.

with multi-party cooperation, we will naturally encounter the problem of role assignment in creation. In this regard, Sun Zhonghuai believes that video websites should fully respect excellent content and production team in cooperation, and should not interfere too much in creation, but should leave the initiative to the creators. Take Penguin Film and Television as an example, he said that the platform will have a set of professional and objective evaluation system when judging whether a project is invested, purchased, and cooperated. For the evaluation of a single project, the primary consideration is not the actor factor, but the content itself. The content and values of a film and TV play should first meet the positioning of the platform and the aspirations of the audience, and then enter the next stage of evaluation.

people in the industry believe that the evaluation of the production team should also be one of the factors to be considered by the broadcasting platform. "after all, both good and bad works are done by 'people', which will inevitably affect the creation of actors." Zhang Jiayi said, "the creation of actors is a kind of perceptual creation, which will be affected by many factors, and an excellent production team can create a good creative space, which is also a kind of protection to the actors' creation itself."

under the new creative environment and market environment, how can the TV industry launch more excellent works? How can we better meet the needs of the people for the increasingly rich spiritual and cultural life? Many practitioners have pointed out that it is particularly important to strengthen creators' awe of artistic creation and carry forward the "craftsman spirit." "you have to respect your industry, you have to maintain it. Only by coming up with good content can we stand up to this industry. " Zhang Jia translated.

Yang Xiaopei said that no actor would want to have a bad and negative image on the screen, and the production team should have a sense of responsibility and spiritual core. "when everyone scolds actors for being unprofessional and unprofessional, they should also examine whether they have achieved professionalism and professionalism."

people in the industry said that in the process of the rapid development of the TV series industry, the artistic achievements of every work are inseparable from every link in this ecological chain, and every subject in the ecological chain should examine themselves more. Have more awe of content creation in order to create more works worthy of the times.

Edit: xiongwei